If you're familiar with the writing of Ben Brooks, you may have come to expect a certain … tone from him. Ben's never been one to mince words and shares his thoughts about products and services whether they're good or bad.

In this post (yes, it's audio, but I'll still call these a post), Ben shares how this voice was not his natural way of talking or treating others. Rather, it was an online persona that grew over time. But he openly shares how he wants this to change.

This is exactly what's attractive about the personal blog. We follow people, not sites. When we get to see them for what they are, the connection we have with them and their work is better for it. Kudos to Ben for being open about his work … and his self.