Easy reading is damn hard writing

Gregory Ciotti from Help Scout gives some solid tips for improving your writing. The goal in our craft should be producing a piece that is not work to consume: > … effective writing is lean, clean, and easy to read. He takes several different methods and gives solid examples of how to put them to use. If you write at all, this is worth your time. There are a few links to books and resources that can help you with your craft. Source [http://www.helpscout.net/blog/damn-hard-writing/]…

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Competing on customer journeys

The HBR gives an interesting look into the changing landscape of pro-customer successeting (my own term coined as marketing, customer service, and product management slowly morph into an amorphous blob of goo before our very eyes). It gives fascinating insight into how successful companies are putting value, and therefore money, into the customer journey. As a customer success professional, I can’t help but admire the scale and finesse achieved by Sungevity (a solar panel retailer) as describe…

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Current publishing trends

Lest I mislead you with this title, I’m focused mostly on personal sites here. I don’t care much for the trends of bigger publications; those with their overlaid ads or “enjoy 1 of 5 free articles” banners. But the trend I’m referring to for smaller, more personal and less corporate sites is a move away from the structure of the traditional blog towards a larger focus. In talking about relevancy vs. recency [http://shawnblanc.net/2015/11/relevancy-vs-recency/], my pal Shawn Blanc discussed his…

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