Matthias Ott is another person making a fresh plea for people to ditch social media and publishing platforms like Medium for a much more promising and healthy technology:

There is one alternative to social media sites and publishing platforms that has been around since the early, innocent days of the web. It is an alternative that provides immense freedom and control: The personal website.

Hear, hear.

Not only does he share why running your own site is good, but he takes it a further step and suggests how to improve the overall ecosystem of the web. Quote and link the things other people write. Use RSS. Employ webmentions. Etc.

It’s more work. But perhaps that’s just what the internet — and we — need.