The (un)obviousness of iCloud

In 2011, I made the move to using iCloud full time. This change was due mostly to the fact that I no longer trusted Google with my data (or any service where the user is the currency, not the customer). And while the change was primarily focused on Mail, Contacts and Calendars, over time I've really come to appreciate the iCloud experience in unexpected ways. I say unexpected, because even though Apple gave a lot of PR attention to some of the iCloud features, they weren't important to me. Simply because I didn't use them before, or consider them as…

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