The (un)obviousness of iCloud

In 2011, I made the move to using iCloud full time. This change was due mostly to the fact that I no longer trusted Google with my data (or any service where the user is the currency [], not the customer). And while the change was primarily focused on Mail, Contacts and Calendars, over time I've really come to appreciate the iCloud experience in unexpected ways. I say unexpected, because even though Apple gave a lot of PR attention to some of…

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