My favourite writer writing about email newsletters. This is the epitome of my reading experience. About the burgeoning popularity of the age old technology, Craig Mod has this to say:
Newsletters and newsletter startups these days are like mushrooms in an open field after a good spring rain. I don’t know a single writer who isn’t newslettering or newsletter-curious, and for many, the newsletter is where they’re doing their finest public work.
And while we often discuss this topic in terms of the readership experience, Craig shares a sharp ovbservation about creating a newsletter:
Here’s another, more subtle, point about the grace of email and newsletters: Creation and consumption don’t happen in the same space. When I go to send a missive in Campaign Monitor the world of my laptop screen is as silent as a midnight Tokyo suburb.9 I think we’ve inured ourselves to the (false) truth that in order to post something, in order to contribute something to the stream, we must look at the stream itself, “Bird Box”-esque, and woe be the person in a productive creative jag, wanting to publish, who can resist those hot political tweets.
And best of all:
And of all of my publishing online — either through this site or publications, on social networks, in blips or blops or bloops or 10,000 word digressions on the sublimity of Japanese pizza — almost nothing has surpassed the intimacy and joy and depth of conversation I’ve found from publishing Roden.
There is a connection between the newsletter writer and newsletter reader that should not be ignored.
Speaking of which, you can’t go wrong supporting your favourite writers. So please consider joining Craig’s membership.